Analysis of social media did a better job at predicting Trump’s win than the polls

BELCHATOW POLAND - MAY 02 2013: Modern white keyboard with colored social network buttons.

Many of the polls forecasted an easy win for Democratic nominee Hillary Clinton in the U.S. presidential election, but we now know their prediction models were flawed. While data scientists are scrambling to figure out what went wrong, a number of social media analytics firms are touting the fact that their measurements did a better job of tracking the situation out in the real world, and saw the potential for Trump’s win well in advance.

“Analysts monitoring the social media activity of both campaigns on the major social media channels saw the outcome of this election coming months ago, and kept talking about the massive silent voter base that was forming around the Republican nominee,” said Phil Ross, a social media analyst at Socialbakers.

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