Manchester United have confirmed they will lose £21 million on sponsorship revenue alone should they lose the Europa League final and subsequently miss out on Champions League qualification.
And the club’s chief financial officer, Cliff Baty, confirmed on Tuesday that the terms of United’s kit deal with Adidas mean they will miss out on 30 per cent of their potential £70m annual revenue should they fail to appear in the Champions League next term.
“It’s a 30% reduction in the following year’s payments,” Baty said. “So receipt of sponsorship next year from Adidas would be £70m if we’re in the Champions League, so that would be 30% of that, so £21m reduction.”
“The important thing to remember about that is it’s spread out over the remaining life of the contract.”