MultiChoice Nigeria has announced an upward review of subscription prices for its Digital Satellite Television (DStv) and General Entertainment and Occasional Television (GOtv) packages, citing rising operational costs due to economic conditions.
The new rates will take effect from Saturday, 1 March 2025.
In a statement issued to partners, the company explained the rationale behind the price adjustment.
“Due to prevalent economic factors leading to increased operational costs, we have unavoidably had to adjust the prices of our DStv and GOtv subscription packages.
We understand the impact this change may have on our valued partners, and we have only taken this step after careful consideration and in-depth analysis.”
Under the new pricing structure, DStv Premium will now cost N44,500, Compact+ N30,000, Compact N19,000, Confam N11,000, Yanga N6,000, and Padi N4,400. For GOtv, Supa Plus will be N16,800, Supa N11,400, Max N8,500, Jolli N5,800, Jinja N3,900, and Smallie N1,900.
MultiChoice Nigeria, a subsidiary of MultiChoice Group, a leading provider of digital satellite and terrestrial television services across Africa.
The company operates DStv and GOtv.
This is not the first time MultiChoice Nigeria has increased subscription fees.
In April 2023, the company raised prices by 17%, a move that sparked backlash from customers and regulatory scrutiny.
In 2022, a similar price hike led to a legal battle with the Competition and Consumer Protection Tribunal (CCPT), which ruled against an immediate increment.
Despite the controversies, MultiChoice has consistently defended its price reviews, attributing them to inflation, foreign exchange fluctuations, and rising content acquisition costs.
The company reassured customers of its commitment to delivering quality entertainment. “It has always been our mission to offer the best entertainment to our esteemed customers and we are committed to continue delivering high-quality content and unparalleled service to our viewers across Nigeria.”
With the latest adjustment, Nigerian subscribers may again express concerns about affordability, especially amid ongoing economic challenges.
However, MultiChoice maintains that the price hike is necessary to sustain its operations and ensure continued service delivery.