Liberta Leasing Limited Celebrates Five Years of Transforming Nigerians through Accessible Finance
By Iniubong Sam
In a country where credit has been a big challenge to most of the people, Liberta Leasing Limited has over the last five years been opening doors and creating avenues to financial inclusion. Marking its fifth anniversary, the Lagos-based consumer finance company is celebrating a successful five-year journey of growth and impact.
Liberta Leasing limited is not only a company that provides finance but a partner in progress to ordinary Nigerians. Liberta leasing limited aims at ensuring credit works to the people who require it most and that works to include traders and other small business owners..
Founded in the year 2020 during the economic turmoil caused by the COVID-19 pandemic, Liberta Leasing entered a market where more traditional lenders were declining. The company established a niche in the market under the leadership of its CEO Dr. Ayokunnumi Olugbemiro, financial strategist and visioner to deliver flexible, technology driven loan products that fit the unique realities of the Nigerian economy. Financial Control, Credit Underwriting, Business Growth, Investment Advisory, Risk Management, and Technology are among the functional competencies of Dr. Ayokunnumi Olugbemiro.
The success of Liberta is due to its capability to make products that appeal to the day to day needs of the Nigerians. It offers:
•Payday Loans: Salary based short term loans to professionals needing quick funds to face emergency situations.
- Car4Cash: This is a special product where vehicle owners can release cash but continue to use their motor vehicles.
•LPO Financing and Invoice Discounting: It allows SMEs to implement purchase orders with government or corporate clients.
- Auto Loans & Equipment Leasing: Backing the companies operating in such industries as agriculture, logistics, and manufacturing.
- Business Lending: Lending the working capital to business people to expand or stabilize their operations.
Through its own digital risk evaluation and lending platform that supports the fast lending process, Liberta is able to reach underserved clients who are often ignored by other banks.
Liberta is not only limited to lending. In 2021, it launched BertaPower, a zero interest rates loan initiative focused on female entrepreneurs in Lagos. As MSME Africa points out, the initiative combines finance with business training and financial literacy, enabling women to reach new levels in their businesses.
The Company is regarded as one of the promising fintech companies in Nigeria that is able to respond to the increasing demand of alternative financing, especially considering the interests of young people and those who have limited access to banking.
Liberta Leasing comes to fill the gap between ambition and opportunity. Be it the market woman who needs cash flow or the SME after a lucrative contract, Liberta Leasing Limited will make finance to be easily available and effective.
To promote economic empowerment, Liberta Leasing Limited brings together innovation and empathy.